Sunday 30 June 2013

Community Media/Newspaper as a critical concept of modern media

Community media, Fourie (2001) describes the concept of “community” as rather ambiguous/vague. This is because the term can describe a myriad of communities that share a variety of interests such as a certain neighbourhood, business, and social, religious and so on. Community media is any form of media that is created and controlled by a community, either a geographic community or a community of identity interest. In most cases community media is separate from (commercial) media, state run media, or Public Broadcasters. Community media is increasingly being recognised as a crucial element in a vibrant and democratic media system.
Indigenous language newspapers are widely classified under the umbrella term called community newspaper. It is therefore, appropriate to discuss community newspaper.
According to De Beer (1998), a Community newspaper is the local newspaper initiated to supply communities with information and create an advertising medium. The same can be said of today’s suburban freebies or paid for local papers. People’s need to know what is going on in their community and vicinity guarantees a niche for these papers.

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