It is
a known fact across the globe that media play an integral role in informing,
educating and entertaining the society in the mass communication processes. Various
media scholars concurred that media in their effort to fulfil their basic roles
they concurrently influence the society in various ways. The influence that
media have on the society is anchored by mass media theories namely, Hypodermic
Needle Theory, Accumulation Theory and Uses and Gratification Theory. These theories
accentuate media influence in the society and the attitude of the media users.
Media
are therefore perceived as a main tool that the society may use to develop a
human being pertaining to preserving and promoting his/her culture and Gender
education. This paper critiques the role
of media in human development in particular the way in which they (Media)
handle culture and Gender issues in the modern society from African
perspective. The mass media theories mentioned above are used to evaluate the
role of media in human development. There are myriad of media contents that
represent culture and gender from different perspectives, however, that does
not changed the basic role/functions of media. Media practitioners have a huge responsibility
of developing a human being in a responsible manner by providing him/her with
pertinent education, information and entertainment.
No comments:
Post a Comment