Wednesday, 24 April 2013

Propaganda versus Political Statements


 

 POLITICAL STATEMENTS
By Edgar Malatji

Politics: Heywood (1997) defines Politics as a way of life – we live in the midst of politics on a daily basis. Politics are forever in the news, in fact, politics make a better part of news production and current affairs coverage in various media platforms.
Political statements are all about communicating a specific message that intends to manipulate the perceptions of an individual or masses in an effort to maintain/attain political power and support. They (Political statements) are relatively different.

The matter of fact is that various political organisations/parties are always striving to score some political points let alone to maintain their political power and support.  Political parties perceive one another as foes hence they often attempt to discredit their respective  rivals. We often come across stories about certain political party criticising its opponent in the media.

For example DA is overtly criticising the ANC – they recently passed motion of no confidence against the leader of the country and ANC Jacob Zuma. DA and other political parties in parliament passed motion of no confidence against the state president. Those political parties were expressing their dissatisfaction pertaining to the manner in which JZ runs the affairs of the state: Nkandlagate, Marikana Massacre, Ambush of SA Army in CAR, unemployment etc.

One of the conspicuous matters that raised a severe political discourse is the Spy-tapes –  The court ruled in favour of the DA.

The court order compels Jacob Zuma’s legal team to hand over the spy-tapes that helped JZ to shrug off myriad of corruption charges in 2009.

Political statements are interesting – as political parties attempt to maintain, improve or change the state quo.  Internationally, North Korean incumbent Kim Jong Un released a ferocious political statement in which he declared war in the Korea Peninsula after the South Korean based US Army dropped a dummy missile around North Korean boarders.

His political statement confirms that North Korea is consolidating its powerful status in Korea Peninsula and that they (North Korea) are not prepared to relinquish their power.
On the other hand, Central African Republic rebel leader Michael Djotodia – released a political statement stating that he will be in power as the president of CAR for the next three years.

That took place immediately after the ousting CAR President Mr Francois Bozize. Locally, Minister of Defence Nosiviwe Mapisa- Nqakula was defensive about the gruesome deaths of SA troops in Bangui.

Instead of conceding defeat the minister emphasised that the troops who succumbed to an ambush by Seleka soldiers showed courage and bravery.

Political parties normally release plethora of political statements during the election campaigns: Manifestos and Mass Demontrations.

      Language (codes and signs) used in political statements:

       The codes and signs used in the political statements are often more: Offensive, Provocative, Bias, Defensive, Subjective, Untruthful, inaccurate, manipulative and Partial.

       Relationship between Propaganda and Political Statements

       There is a thin line between Propaganda and Political states:

      Press Conferences by Political parties

      Statement by film director

      Political parties’ manifesto

      Advertisements in the media – Banks

      Opinion articles on print media

       Subjective studies e.g. White women are more attractive than their black counterparts.

       Group Assignment

       Question: Provide a detailed Analysis of print and electronic discourse. Support your analysis with relevant examples.

      Two Pages typed excluding cover page: Font size 12

      Provide References

      Submission Date: 02 MAY 2013

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